Internet Technology, Marketing, and Security Research Paper

Internet Technology, Marketing, and Security - Research Paper ExampleIn addition, in the past third years the threat of surety and privacy attacks has grown significantly. Additionally, the extent and complexity of online security and privacy attacks continue increasing. As a matter of fact, daily tote up of online security breaches and attacks increased up to 93 percent from 2009 to 2010. In this scenario, a number of worldwide researches discovered that online security threats are hitting corporate stool lines beca use of the overall increase in the cost of info breaches. Above all, many research reports discovered that hacking results in a standard of 262,767 identities uncovered for each data breach event (Schwartz, 2011 Turban, Leidner, McLean, & Wetherbe, 2005). This report addresses the information security related concerns for H4 Corporation. Part 1 Corporate Website For the purpose of analyzing the biggest security and privacy attacks on any mesh establish business, I have chosen the scenario of Betfair business. This report discusses how web based privacy exposure at Betfair affected poker players. This report presents a critical analysis of such security attacks and breaches at the business website that eventfully led toward the overall business degradation and caused other issues. Security breach Overview In 2010, web based security and privacy attacks against business, governmental, social network websites and users have grown to a greater extent. However, among these security and privacy attacks the most common attack was directing users to a website that can attack the websites hosts through the malicious code as a result, such attackers could be able to perform a drive-by download that makes use of some dangerous vulnerability on the clients systems and computer to infect it. However, in spite of the cleverness of the crime-ware toolkits employed to infect web based systems, as sound as launch similar security and privacy attacks, a lot of social network based security breaches and attacks were comparatively simple. Moreover, according to Symantec reports, two-thirds of malicious security attacks based links are found in news feeds using shortened URL in force(p) forwarding clients to a malicious business or corporate website (Schwartz, 2011 Condon, 2010 Whitman & Mattord, 2011). Product Information Betfair has turned into the worlds major wager community. Surrounded by a commitment to innovation and value, in just 10 years Betfair has modernized the traditional betting business. In addition, Betfair is a pioneer of betting business, where clients get together in order to bet at odds required by them or presented by other clients, thus, getting rid of the need for a customary bookmaker. Additionally, Betfair presents a variety of other sports betting services and products, as well as casino games and poker (Betfair1, 2011 Betfair2, 2011). Moreover, Betfair possesses LMAX that has established a business arrangemen t for online retail economic trading that has develop from Betfairs exchange optional technology. LMAX was initially